What Would You Do If You Had This Marketing Problem? Pt. 2

 

Make sure to watch the video at the end of this post!!!

If you don’t quite remember what we spoke about in part one, you can watch the video again here – http://shinesmarketing.com/what-would-you-do-if-you-had-this-marketing-problem.

Just to catch you up to speed, remember I turned on a marketing campaign for a client and he ran out of space to temporarily house the vehicles he’s going to be working on. A good problem to have in an economy that hasn’t yet snapped back to “the good old days”.

In fact, I really believe those days are gone forever. Now, business owners, especially small business owners, have to step up their game if they want to dodge the grim “business” reaper’s kiss of death.

Every day, I see businesses dropping like flies because they’ve been given the ol’ one-two to their marketing mind’s eye. They’ve caught one right in the kisser about “How to generate leads…” yet they’ve only been told one-third of the story.

When I mention the 3 critical factors for a knock-out campaign:

1) traffic generation – the actual method of generating traffic to your website or even your physical location

2) lead generation – the act of getting the traffic you just generated to respond to something you’re offering and…

3) lead conversion – the act of converting the traffic who responded to your offering into a paying customer…

I get a look like I’ve just socked ‘em in the gut. But I guess it does hurt to know you’ve been short-sided by someone claiming to have your best interest, right? I know firsthand – I’ve been there too…

So, here’s what I’ve decided to do for you…

Over the next few weeks I’m going to tell you EVERYTHING I did with this campaign to make it a sure winner. I’ll tell you line-by-line and precept-upon-precept, starting with traffic generation, then going to lead generation, and finally to lead conversion. And for this client, by the time the lead’s car is at his facility, guess what? He’s successfully converted them to a paying customer.

So, by the time I’m done explaining this campaign, you’ll be able to use the same marketing and copywriting principles to make ‘sure winners’ for your business also. How does that sound?

But for now, watch the video below and remember the 3 bullet points above.  Enjoy and I’ll talk to you soon!