The Greatest Marketing Tool Ever

I get a lot of questions about lead generation and list building.  And honestly, those are two of my most favorite subjects regarding marketing.   Well, I should say direct-response marketing – that’s clearly the only type of marketing worth its weight in gold and the only type we do here at Shines & Associates.  More about that later…

So, how is it that in an economy going to hell in a hand basket can I still position myself to make more money than ever? 

How is it that once I finalize a pretty hefty agreement Andrew and I will have to slam the doors on accepting more clients – most likely for the remainder of 2009?

Why and how do we continue to charge $700+ for a 1 day boot camp giving free reign to our entire web empire strategy?

One word – Copywriting! 

Huh?  Yep Copywriting!

Now you’re probably thinking, “What in the world does ‘copywriting’ have to do with making more money, getting clients, and my web strategy?”

Everything…  See, this is what I’m talking about.  You’ve probably never thought about the words you say and write as the fine line to a real marketing tool. 

The truth – over 95% of the people I talk to haven’t the slightest clue or know squat about the profession of copywriting – or shall I say “Direct-Response Copywriting”.

Learning, and applying, this skill has made marketing for my clients (and me) fire on all cylinders. 

We use it everywhere:
* audio and video scripts – we just did a video shoot for one client. I’ll show you first hand as soon as we launch the website (yep – it’s a business blog also)
* newsletters – electronic and print
* sales letters
* squeeze pages
* magalogs, bookalogs, and adalogs
* ads – online and offline
* teleseminars, teleconferences, and webinars
* blog posts – take a look at this one – http://www.businessmentorship.com/dr-michael-murray-live/ – we had to shut down the sign-ups in 2 days…
* you name it…

Basically, everywhere in the marketing campaigns we produce.

So what does this have to do with you?   Well, if you expect to have a glimmer of success in this tricky economy, then what I’m going to share over the next few weeks can provide some relief and steer you in the right direction for your marketing.  Aight!

If you use the information I’m going to fork over; your market response may increase by 23% or more in the next 90 days…   IF you’re actively marketing your company that is.  No need to reinvent the wheel, just apply what I give you.  

I’m going to reveal information like:

*The 5 critical components every marketing piece must have to be successful – what’s more, how you can make sure you include each one in your marketing pieces.
*7 emotional trigger words guaranteed to boost response – and how you can use them to spank your competition.
*5 reasons why business blogging is a MUST in today’s society – plus why you’re on the verge of business shipwreck if you’re NOT using one right now.
* How to quickly come up to speed in creating your very own business blog without being held hostage with monthly ‘slave master’ – I mean ‘webmaster’ fees.
* Plus more business growth advice and strategies…

In the meantime, here’s what I want you to do.  Go to www.ShinesMarketing.com and sign up to take my 5 day marketing e-course.  This’ll kick things off in the right direction for you. 

Every day over the next 5 days you’ll get a link in your email inbox that’ll take you directly to a video where I discuss critical marketing information.

From there, just keep your eyes peeled for my weekly Silver Tongue Newsletter.  I’ll let you know first-hand when I post the new information on this blog – www.ShinesMarketing.com.

Til next time.

Granison Shines – Direct-Response Copywriter & Marketing Strategist

PS – I’m also going to schedule a live teleseminar where I’ll personally give you my online marketing strategy.  It’s priceless… This is guaranteed to shed light on your strategy for marketing online events.