Successful Landing Pages – What You Need Before Getting Started
In our last few conversations about landing pages we discussed the actual Landing Page System.
If you need a quick refresher go to: http://granisonshines.com/WordPress/?p=49 and view the blog post.
Since then, I’ve had several emails and calls asking me to explain a bit more. We’ve also been discussing this extensively in the marketing coaching program. I must say my friend, a landing page is one of the best online marketing tools your business can use to generate leads from your target market.
Remember, your whole intent is to provide valuable, wanted information to your prospect, as well as, build your list.
You may be thinkin’, “What in the blue blazes do I need a list for?” Well, since you’ve asked, that will have to be a conversation for another time. I’ll get to it though – just hold your horses. ;>)
I promised others that I would discuss successful copywriting techniques also. Unfortunately, my clients have been keeping a kung fu grip on my time – for what you say… Yep Copywriting!!
Nothing more than the skill of copywriting allows you to write ‘at-will’ and rake in $$$ – again, another topic we’ll flirt with later.
Here’s what I have to say about Landing Pages this time – Enjoy!!
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What You Need Before Getting Started
Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.
One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up sells — you’re allowing them to leave and never return.
In addition to an autoresponder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an ebook or a piece of software. If you don’t have the skills to do either, you can always hire a professional to do it for you through www.elance.com or www.guru.com.
You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).
Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly.
Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. Http://www.vletter.com is probably your best bet; but, if you’re on a budget, you may want to opt for simply using a word-processing program or a scanner to scan in a signature you already have on file.
To get a very good look at a landing page go to www.granisonshines.com/geesignup.html.
