There are so many success stories you will hear about businesses making it good in the Internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is Internet based but only a handful shall succeed.
Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.
The Very Basic
Like Neo, qualified traffic is “The One”. Without qualified traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the Internet world, traffic is the walk-in customer. The more qualified traffic you have, the more people you’d be able to sell your products to.
But like any business that’s in every corner building or in the mall, not everyone that goes in will buy; but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple, well-known fact.
But, how do you get qualified traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buy, but that small percentage is enough to provide them with good business.
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that know your site exists; the more people would, of course, go to your site, that’s common sense.
While there are many ways that can get you advertising for free, they do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes from Google and Yahoo.
Stay tuned for part 2 as we discuss the Value of Search Engines & Paying for You Traffic
Until next time,
Granison Shines – Direct-Response Copywriter & Marketing Strategist