What do blogs have to do with Social Networking?  Everything if you want what blog master Andrew Houglum calls “Page Explosion” and if you want a powerful link strategy.

I’m going to try to get him to spill some of the beans before the 30 Minute Websites seminar – “Exposed! How and Why A Blog is ‘Hands Down’ The Most Powerful Online Business-Building Tool You Can Use To Grow Your Business – Right Now!” on 11/21/2008.  He can be a tough cookie sometimes.  But I tell ya’, this cat knows his stuff like the back of his hand.   

(BTW - if you haven’t registered for the FREE seminar, you can go to www.Shines30MinuteWebsites.com to register now.  Seating is limited, so don’t wait!)

I’ve arranged a special “Live” edition of The Silver Tongue Marketing Talk Show, www.TheSilverTongue.com, to happen on next Tuesday – 11/18/2008 – at 6:30pm.  Mark the date on your calendar and as always, we’ll make sure to record it and have it avail for you to download.  Tell someone you know to listen in and be nosy on this one…

Again, the website address is www.TheSilverTongue.com “Arizona’s First & Only Marketing & Copywriting Forum for Small Businesses!”  If this is your first time joining us, take a listen to some of the past interviews and discussions.  There are a couple of more we have to upload and I’ll make sure to let you know when they’re on the site.  Cool? 

I’ll see you “Live” next week.

PS - Remember, it’s www.TheSilverTongue.com @ 6:30pm every Tuesday except holidays!  Take a look at the ad to right!

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What’s that latest on ol’ Joe? Here’s a question for you. Do you think we’ll hear about him in the new now that the elections are almost over?

Well, latest I heard he got quite smart. Let’s see – he hired a PR firm. “Nice!” or “All bad!” depending on how they handle it. I’ve seen it go both ways. So far, it’s all good from what I read.  Can’t knock the man though - I’m all for hiring an expert who can do something better than I can.

I hear he’s got a book coming out… Okay that could and should be used as a marketing tool. (To date the best book I seen used as a direct-response marketing tool came from Dan Kennedy. His book “No B. S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses” is one of the best I’ve ever read.)

Oh yeah! He could also have a country western album out as early as Inauguration Day. You can go here to read the rest of the story on that one - http://www.politico.com/news/stories/1008/15072.html  You go Joe! All it takes is once successful campaign and “Boom” Blow-up-chu-ation!

Now all he has to do is keep his cool and let the marketing guys do their work.

Marketing is KEY!!!

To successful marketing campaigns.

Granison Shines, Freelance Copywriter & Marketing Strategist

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There’s no way you can turn on the TV or radio right now and not hear something about “Joe the Plumber”.

I tell ya’ what, if this guy knew anything about Internet marketing, copywriting, and blogging, he’d easily be in the $250,000+ tax bracket that Obama was explaining to him.

Someone got smart here, but it wasn’t Joe for this site. Take a look – www.joetheplummer.com

Here’s another one (with the correct spelling - the guy with the site above said someone beat him to the punch! This one is old school though – it’s actually an HTML site. Who uses those anymore?) – www.joetheplumber.com

Because a blog IS one of the most powerful business-building tools you can use to grow your business, someone got Speedy Gonzalez and wasted no time putting up a – guess what?  A Blog! (Reference the first link above.)  Take a look at all the replies on this site. Not bad!!

If you have not already, make sure you sign-up for the free seminar we have coming up @ www.Shines30MinuteWebsites.com

So, how could Joe make a killin? Here it is and it’s NOT limited to just Joe – Hint! Hint!

1. I’d put up a blog site quick, fast, and in a hurry! (Our methodology makes this darn near impossible to mess this one up!)
2. I’d make sure I used key words and key word phrases like a big dog! Through all of my posts of course! (We’ll touch on this a bit at the seminar also.)
3. I’d make myself available for speaking engagements – for a fee! For those of you who are speakers, you know what I’m talking about here. (He’s a celeb in the news and he could milk that ‘til the cows came home. That “15 minutes of fame” could go really far in putting some chedda’ in your pocket. Chedda’ – that’s slang for ‘money’ just in case I lost you there!)
4. I’d give away a soft offer on the blog site so I could institute, you guessed it- direct-response marketing. (That’s a no brainer – cause I do that now.) An offer like what?  Ohhh how about an “Exclusive” “Get-it-here-only” 20 to 30-minute recording I had with my wife or business colleagues in private after talking to Obama. With a blog this is easy to make available to the public.

I would filter gory details like how his hand felt when I shook it. Did it feel like he’s an upstanding guy or a slimy politician?  What his cologne smelled like? etc. etc.  Folks would be all over that like white on rice. Wouldn’t you want to hear that?

5. I’d also make a product to sell on the blog site. Like what?  Ohhh how about something simple like a “The Original Joe The Plummer” t-shirt all the way to a complex – “Learn from Joe The Plummer” info product.  Especially for all of those curious and hungry-for-business plumbers who are “googling” his name right now. (Which can actually be done pretty quickly if you know what you’re doing. I teach this in my coaching program.)

As for the t-shirts, I’d make sure to tout all the others as fakes. I’d event sign it to make it more valuable and authentic… I’d also make sure the media knew about it. If he did this one right, then he should have several media contacts right?  Ya’ darn tootin!

6. I’d also send out press releases and post them on the blog so the search engines could easily find them. This happens automatically if your blog is set up right. Again, our methodology takes good care of this issue…

Unfortunately, most newbie bloggers don’t do this part right. We’ll touch on this at the free seminar also.

7. Last but certainly not least, I would launch an info marketing business teaching others how to do what I do. From marketing to plumbing services – of course, marketing this through the blog for optimal results.

I’d give that a kick-start and ride home long-term, business-building profits.  Take that and run with it why don’t cha’!!

We’ll discuss other possibilities at the seminar.  Register now ‘cuz seating is limited to only 200 attendees!  Go to - www.Shines30MinuteWebsites.com

 

To your marketing and copywriting success,

Granison Shines, Freelance Copywriter & Marketing Strategist

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What do you get when Arizona’s #1 mixed-marketing strategist and Arizona’s #1 blogging mastermind combine forces? A FREE Seminar Exposing How & Why A Blog Is“Hands Down” The Most Powerful Online Business Building Tool YOU Can Use To Grow Your Business - Right Now! Join me, Granison Shines, along with Andrew Houglum, as we unleash to the public - for the very first time - proprietary marketing and blogging secrets we’re already showing to ALL of our clients. At this FREE seminar, you’ll find out: The major differences between a blog and a ‘traditional’ website – Plus… 5 HUGE reasons why you’ll kiss your traditional website “Bye! Bye!” fo’eva’. Why knowing nothing about complicated HTML code is the best thing you’ve never learned - And why you’ll never have to… How to set up a 100% functional and professional-looking blog in 30 minutes or less - even with one arm tied behind your back — Guaranteed! How you can use your blog to sell products and services — this goes for ANY business in ANY industry (If you’re not doing this now you’re leaving big money on the table.) Why you’ll burn the trails to set-up your own blog even if you already have a website Why our methodology produces measurable results quickly… - compared with others in the market How we get our audience to spend an average of 14 minutes on our blogs snooping around - plus, how we’re leveraging that relationship to service our clients with more products and services, therefore helping them grow even more Plus much, much more not revealed in the FREE audio you’re going to download from the blog you’re on right now! (Yep! You’re on a blog right now! You didn’t know? We’ll tell you how we did this one in just 12 measly minutes.) Here are some of the gory details: Venue: Southeast Regional Library Gilbert, AZ 85234 Date: Friday, November 21, 2008 Time: 10:00am – 12:00pm Sign-up for the FREE seminar today and download your FREE audio as I grill Master-Blogger and Internet Guru – Andrew Houglum @ www.Shines30MinuteWebsites.com (a $27.00 Value) ================================================= Only 200 attendees are allowed.  Do ya’ thang!!    We also have a big give-a-way that you could win if you attend.  No hints yet. To your copywriting, marketing and blogging success! Granison Shines

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Hey there business owners! You’d have to be completely out of touch if you haven’t heard about the $700 billion bail-out Congress is trying to pass for Wallstreet. Right?

The bail-out got the ki-bash from the Republicans and the Democrats yesterday! I hope you weren’t surprised…

So, the BIG questions are – How is this going to affect your business? Are you going to be a victim or victor? What can you do right now that will sustain your business for the time coming ahead?

Well, allow me to share a few thoughts.

1) If you’re contemplating getting a loan to expand your business, then prepare yourself for a rough road ahead. Not saying you won’t get one, but banks are already applying kung-fu’s deadly kung fu eagle claw grip on lending for small businesses, as well as, for residential use. Fat chance now!! No guarantees at all… I know some businesses that have already gotten the ax on a loan that looked promising.

2) If you’re considering private money and/or venture capital, check out all the investors that are running for the hills with money in hand, hoping to find a place to bury their nest egg. Most have slammed the brakes on investing in new ventures unless the product’s a slam dunk for quick windfall profits.

3) Lastly… This is one of the BIGGEST opportunities for you to siphon market share from your competitors who have a milquetoast, run-of-the-mill marketing strategy.

Whaaat…? That’s right! I said, this is one of the biggest opportunities for you to siphon market share from your competitors who have a milquetoast, run-of-the-mill marketing strategy.

Let me put it like this; you’re going to have to get very creative with your marketing if you want to stay a float and beat the pants off competitors and survive this economic beatdown. Especially for those of you who use space advertising (magazines, newspapers, coupon books like the Clipper, etc.) as a medium for marketing.

This isn’t the time to look and see what everyone else in your industry is doing and mock their ineffective marketing strategies – if they have one. That’s a recipe for disaster for you and you do not need that… Ever!

What you do need is some creative juices flowing to shift your marketing into high gear. If you missed the presentation last week, then I’ll make it available for you later on a DVD.

As for right now… here’s what you can do!

1) Make sure you use direct-response marketing techniques throughout your entire marketing campaign – avoid the frustration of not knowing what marketing mediums work the best for your business.

2) Make sure you offer a ‘soft offer’ with every marketing piece you put out into the market – to not do so is marketing suicide and carries disastrous short-term and long-term affects. Cream lists and make sure to get prospects into your database. Now you can save a ton of money and make sales through an air-tight email campaign. It’s happening for a lot of my clients right now!!!

3) Get coaching / mentoring to shorten your learning curve – the quickest and most profitable way to learn anything is to get under someone who knows it better than you.

I have a coaching program that I do not market out-right because I’m choosy. I could just offer it to any ol’ Joe but I made the determination that I’ll help those who really want it. It’s a pain coaching some time! (I know, I being transparent.)

I believe that marketing skills, sales skills, and copywriting skill are 3 skills every business owner should have. But that’s okay if that doesn’t float your boat, you can always hire a consultant who can light a fire under your marketing results.

So, here’s the deal… You’ll be able to get the above information and much more on a weekly basis. On October 7^th I’m launching “The Silver Tongue Marketing Talk Show”. Go to www.TheSilverTongue.com for more details or download the flyer here – www.ShinesMarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf. It will be live on the internet and it won’t cost you one red cent!!

Also, if you haven’t already, take my free video-course on marketing right here on www.ShinesMarketing.com . Just put your name and email address in the grey box near my picture. Trust me… knowing these basics will put you light years ahead of your competitors.

To your marketing and copywriting success.

Granison Shines, Pro. Copywriter and Marketing Strategist

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Here’s one of the biggest, baddest, and boldest, announcements I’ve ever made. For those of you in my coaching program, you knew this was coming. For the rest of you that receive the Silver Tongue Newsletter – this is brand spankin’ new to ya!

The big picture, I told you I was committed to your copywriting and marketing success. I bet you thought I was just saying that right?

Any who, take a look at this announcement. You can download it here – www.shinesmarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf

Once you take a peep, make sure to pass to along to anyone who could use advice and strategies from the best copywriting and marketing minds on the planet. Cool?

This is going to be off the chizane! Watch! (Literally)

Here’s the link again - www.shinesmarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf

PS – Make sure to listen to the interview with blogmaster Andrew Houglum. We’v gotten so much positive feedback already from this recording. You’ll learn a ton! You can download it here - http://shinesmarketing.com/the-dirty-truth-about-blogging-exposed/

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Hey there! Hope you had a wonderful Labor Day weekend for those of you in the good ol’ US of A. I don’t know if you’ve noticed, but “Marketing Has Changed”. So here’s the question, what are you doing to stay in front of your competitors that’s actually working? Good thing is that the internet has made it as easy as apple pie to build a relationship with prospects and tighten the ones you already have with your current clients/customers. But – you have to take the non “me too” approach to really kick things into high gear. That being said, I have something I want to you take a look at… Here’s a link to an upcoming workshop I want you to be a part of - www.shinesmarketing.com/downloads/Shift_Your_Marketing_Into_High_Gear_Workshop.pdf (if the link is broken just copy from “www.” all the way to “.pdf” and paste it into your browser.) Basically, if you attended and enjoyed the copywriting workshop, then you’re going to love this. I want to spill the bean to a select group of attendees for a marketing webinar. This is going to be in a totally different format that you’ve ever seen. I also have a few “close to my chest” bonus items I want to share with you. I usually charge my clients a pretty penny for these items, but I want YOU to have them… That is, if you’re interested. Here’s the link again - www.shinesmarketing.com/downloads/Shift_Your_Marketing_Into_High_Gear_Workshop.pdf (if the link is broken just copy from “www.” all the way to “.pdf” and paste it into your browser.) Make sure to read the whole thing. You’ll see there are two sets of bonus items you can claim for yourself. Enjoy! I’ll be sharing some other important information with you also. To your marketing success!! Granison Shines Freelance Copywriter & Marketing Strategist

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Secrets Exposed…

Increase Your Sales By 27% or More in the Next 30 Days By Effectively Using These 5 Proven and Vital Copywriting Components - Guaranteed.

Now You Can Learn The 5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.

Truth Be Told – If You’re Not Using These 5 Critical Components, Then You’re Missing Out on Generating Higher Quality Leads and You’re Missing Out on Selling More of Your Products and Services. Period!

Join me, Granison Shines, on June 25 at 6 p.m. MST for a “Live” online copywriting workshop right in your own home or office. Go to: www.ShinesCopywritingWorkshops.com to register. There is no charge for this event. Naturally, you’ll benefit from this program by learning: The secrets of high-response, attention-grabbing copywriting techniques from a freelance copywriting expert. 7 psychological triggers that get your ideal prospects to respond to your advertisements. The secrets to writing better marketing materials that will promote and sell your products / services more often and with higher margins. How to generate better quality leads that want to know more about your products and services. How to position your products and services as “The Ideal Solution” – therefore helping you prospects meet their goals, satisfy their needs, and resolve their problems. The importance of developing and communicating your USP within your marketing pieces. How to strategically use your Direct Value Statement to increase the value of your offer. How to quickly and easily write more powerful and compelling copy – therefore allowing you to beat your competitors to your prospects and sell more products / services. Plus more exciting copywriting benefits you’ll be able to immediately use… Who Should Attend: Only serious business owners, entrepreneurs, and marketing persons who want to increase response from their marketing efforts and sell more of their products / services more often. Date: Wednesday, June 25, 2008 Online Workshop Time: 6:00 pm – 7:00 pm MST Location: Your computer and computer speakers wherever you are, that’s it! Investment: There is no charge for this event. Yet! So register now! Go to: www.ShinesCopywritingWorkshops.com to register now! Or you can call 888 884-7643 x.704

Register now and you can instantly watch the video - “5 Must-Haves to Turn Your Website into A Lead Generation Marketing Tool For Your Business!”

Go to: www.ShinesCopywritingWorkshops.com to register.

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If you’ve been thinking about how to get information on copywriting to increase leads, orders, and revenues for your organization, then you can see me at a “Live” event coming up in July.

I’ll be discussing “5 Vital Copywriting Components Every Webpage, Sales Letter, Flyer, and Any Other Marketing Piece You Can Think Of, Must Have In Order To Be Wildly Successful.”

This will be one of the only copywriting workshops I will give this year for 2008.  Best of all, this event is FREE.  I’ll be giving a private talk to a special group.

Stay tuned for more details on where to go to sign up. 

 

To your copywriting and marketing success,

Granison Shines

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(Gilbert, AZ – May 27, 2008) In the news today, professional copywriter and marketing strategist Granison Shines announces a free online and “Live” broadcast for small business owners taking place on May 28, 2008.

The broadcast will demonstrate how small business owners can strategically create and use videos to increase selling their products / services to prospects and customers – even in a downtrodden and weak economy.

“I’ve been using video for years to communicate and build relationships with my clients…” says Granison. “In fact, it’s one of the powerful yet underutilized marketing mediums small business owners can use to build interest in their products and services.”

With the introduction of Web 2.0, blog technology, and the advent of very popular social networking websites such as: YouTube, Google Video, Yahoo Video, Mefeedia.com and many more; the highly expensive and competitive playing field for small businesses to use video to compete with the big businesses has been considerably leveled to affordability.

It only takes a little know-how on how to shoot, edit, and produce high quality videos coupled with “where-to-market” to catapult any small business to thriving success.

To find out more about the free broadcast coming up on Wednesday May 28. 2008 at 6PM go to – www.ShinesVideoSalesLetters.com or call 888 884-7643 x.704.

For a great interview about the upcoming event please contact Granison Shines at 602 369-8119.

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