Hey there business owners! You’d have to be completely out of touch if you haven’t heard about the $700 billion bail-out Congress is trying to pass for Wallstreet. Right?

The bail-out got the ki-bash from the Republicans and the Democrats yesterday! I hope you weren’t surprised…

So, the BIG questions are – How is this going to affect your business? Are you going to be a victim or victor? What can you do right now that will sustain your business for the time coming ahead?

Well, allow me to share a few thoughts.

1) If you’re contemplating getting a loan to expand your business, then prepare yourself for a rough road ahead. Not saying you won’t get one, but banks are already applying kung-fu’s deadly kung fu eagle claw grip on lending for small businesses, as well as, for residential use. Fat chance now!! No guarantees at all… I know some businesses that have already gotten the ax on a loan that looked promising.

2) If you’re considering private money and/or venture capital, check out all the investors that are running for the hills with money in hand, hoping to find a place to bury their nest egg. Most have slammed the brakes on investing in new ventures unless the product’s a slam dunk for quick windfall profits.

3) Lastly… This is one of the BIGGEST opportunities for you to siphon market share from your competitors who have a milquetoast, run-of-the-mill marketing strategy.

Whaaat…? That’s right! I said, this is one of the biggest opportunities for you to siphon market share from your competitors who have a milquetoast, run-of-the-mill marketing strategy.

Let me put it like this; you’re going to have to get very creative with your marketing if you want to stay a float and beat the pants off competitors and survive this economic beatdown. Especially for those of you who use space advertising (magazines, newspapers, coupon books like the Clipper, etc.) as a medium for marketing.

This isn’t the time to look and see what everyone else in your industry is doing and mock their ineffective marketing strategies – if they have one. That’s a recipe for disaster for you and you do not need that… Ever!

What you do need is some creative juices flowing to shift your marketing into high gear. If you missed the presentation last week, then I’ll make it available for you later on a DVD.

As for right now… here’s what you can do!

1) Make sure you use direct-response marketing techniques throughout your entire marketing campaign – avoid the frustration of not knowing what marketing mediums work the best for your business.

2) Make sure you offer a ‘soft offer’ with every marketing piece you put out into the market – to not do so is marketing suicide and carries disastrous short-term and long-term affects. Cream lists and make sure to get prospects into your database. Now you can save a ton of money and make sales through an air-tight email campaign. It’s happening for a lot of my clients right now!!!

3) Get coaching / mentoring to shorten your learning curve – the quickest and most profitable way to learn anything is to get under someone who knows it better than you.

I have a coaching program that I do not market out-right because I’m choosy. I could just offer it to any ol’ Joe but I made the determination that I’ll help those who really want it. It’s a pain coaching some time! (I know, I being transparent.)

I believe that marketing skills, sales skills, and copywriting skill are 3 skills every business owner should have. But that’s okay if that doesn’t float your boat, you can always hire a consultant who can light a fire under your marketing results.

So, here’s the deal… You’ll be able to get the above information and much more on a weekly basis. On October 7^th I’m launching “The Silver Tongue Marketing Talk Show”. Go to www.TheSilverTongue.com for more details or download the flyer here – www.ShinesMarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf. It will be live on the internet and it won’t cost you one red cent!!

Also, if you haven’t already, take my free video-course on marketing right here on www.ShinesMarketing.com . Just put your name and email address in the grey box near my picture. Trust me… knowing these basics will put you light years ahead of your competitors.

To your marketing and copywriting success.

Granison Shines, Pro. Copywriter and Marketing Strategist

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Here’s one of the biggest, baddest, and boldest, announcements I’ve ever made. For those of you in my coaching program, you knew this was coming. For the rest of you that receive the Silver Tongue Newsletter – this is brand spankin’ new to ya!

The big picture, I told you I was committed to your copywriting and marketing success. I bet you thought I was just saying that right?

Any who, take a look at this announcement. You can download it here – www.shinesmarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf

Once you take a peep, make sure to pass to along to anyone who could use advice and strategies from the best copywriting and marketing minds on the planet. Cool?

This is going to be off the chizane! Watch! (Literally)

Here’s the link again - www.shinesmarketing.com/downloads/Silver_Tongue_Marketing_Talk_Show.pdf

PS – Make sure to listen to the interview with blogmaster Andrew Houglum. We’v gotten so much positive feedback already from this recording. You’ll learn a ton! You can download it here - http://shinesmarketing.com/the-dirty-truth-about-blogging-exposed/

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Some say blogs are the best online tool any business owner can use for his/her business.  Others say it’s just for teenie-boppers?  Which one is the truth and which one is a bold-faced lie? Well, why don’t you decide??  Take a listen to this recording. I corned Blogmaster Andrew Houglum and got him to tell you the down-right truth.  No little white lies here.  Just information you can take to the bank!! By the time you listen to this 45 minute recording YOU will know the truth… No opt-in - just play it from the site or download it your .mp3 player.   Give it to everyone you know. Enjoy and I’ll talk to you later. To your copywriting and marketing success! Granison Shines - Professional Copywriter & Marketing Strategist

 

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Hey there! Hope you had a wonderful Labor Day weekend for those of you in the good ol’ US of A. I don’t know if you’ve noticed, but “Marketing Has Changed”. So here’s the question, what are you doing to stay in front of your competitors that’s actually working? Good thing is that the internet has made it as easy as apple pie to build a relationship with prospects and tighten the ones you already have with your current clients/customers. But – you have to take the non “me too” approach to really kick things into high gear. That being said, I have something I want to you take a look at… Here’s a link to an upcoming workshop I want you to be a part of - www.shinesmarketing.com/downloads/Shift_Your_Marketing_Into_High_Gear_Workshop.pdf (if the link is broken just copy from “www.” all the way to “.pdf” and paste it into your browser.) Basically, if you attended and enjoyed the copywriting workshop, then you’re going to love this. I want to spill the bean to a select group of attendees for a marketing webinar. This is going to be in a totally different format that you’ve ever seen. I also have a few “close to my chest” bonus items I want to share with you. I usually charge my clients a pretty penny for these items, but I want YOU to have them… That is, if you’re interested. Here’s the link again - www.shinesmarketing.com/downloads/Shift_Your_Marketing_Into_High_Gear_Workshop.pdf (if the link is broken just copy from “www.” all the way to “.pdf” and paste it into your browser.) Make sure to read the whole thing. You’ll see there are two sets of bonus items you can claim for yourself. Enjoy! I’ll be sharing some other important information with you also. To your marketing success!! Granison Shines Freelance Copywriter & Marketing Strategist

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