Archive for August, 2008

August
28th 2008
What’s the Magic Marketing Pill?

Posted under Copywriting & Copywriting Tips & Marketing & Marketing Tips & Strategies

The more I go to events, the more I hear how bad the economy is.

Business owners are highly distressed because they got caught behind the eight ball and got clobbered with a double-whammy –

  1. Funds drying up from Big Company, Inc. – which makes it harder to get community relation dollars for non-profit organizations, as well as, companies not spending money on programs and products that aren’t essential for growth. And…
  2. The effects of not continuously investing in marketing – much like K-mart, some businesses cut back on their marketing budget when the economy tightened up. Tisk! Tisk!

Folks far and wide are trying to get something to “click” which will enable them to sell more products and services. And everyone’s wondering, “Who’s got the magic pill?”

Well, I don’t claim to have all the answers by any stretch of the imagination, but, I have clients that I’m helping with their marketing and they’re up 50% from last year.

I’ve got clients that are now using direct-response marketing techniques and have seen - just as my USP states - “Increased sales by 30% or more in the next 57 days or less.”

What’s the secret? Listen closely – NOT doing what everyone else is doing!!

“Conformity” is one of the biggest downfalls of getting your marketing to work. Just look at all the auto repair coupons you get in the mail… Unfortunately, at times it’s hard to teach an old dog new tricks.

So what can you do? What finishing touches can you put on your marketing to come out smelling like a rose?

Well, I’m going to reveal the hidden mindset you must have to win the battle in an upcoming video series - 8 Big Ideas to Staying Positive and Increasing Revenues – Especially in Today’s Economic Beatdown!

Stay tuned!!

To your marketing success,

Freelance Copywriter & Marketing Strategist

Granison Shines

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August
20th 2008
Direct-Response Marketing on Your Website

Posted under Marketing & Marketing Tips & Strategies & Newsletters

Let me tell you, direct-response marketing is one of the best investments you can make into your business.

I’ve seen jaw-dropping results from clients just because they’ve instituted new marketing mechanisms into their processes.

Jaw-dropping results like

clip_image001 50% increase in one month

clip_image001[1] An increase in sales of over $1 million in less than 6 months

clip_image001[2] 436% increase in response from marketing promotions

clip_image001[3] 258% conversion rate – (I’m talking about turning a prospect into a paying customer.)

And that’s just for starters… To tell the truth, I would not have it any other way.

In fact, I will be explaining exactly “how” in an upcoming webinar on September 17th. I’ll make sure to send you the information as I promised.

As more and more small business owners get on the bandwagon with direct-response marketing, it’s becoming more important they know the proper system(s) that should be put in place, first.

One of the critical components is to have, what we call, a “capture source” built into your website.

What I’m about to give you will enable you to put some of your marketing and sales processes on autopilot - once you fully understand. Trust me – that’s a good thing!

Rather than trying to explain everything in this blog post, I’ll give you this “must have” reading to let you know the power of the system I use. This is the same system I suggest all of my clients use also – and guess what, they always do!

Click here to download the .pdf document – it’s about 20-something pages and is an easy read. It explains a ton.

No need to opt-in for anything – just download it and have fun using the system.

To your marketing and copywriting success,

Granison Shines

Freelance Copywriter & Marketing Strategist

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