If you missed the online copywriting workshop… “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” oh my goodness! I shared some great information.

As promised, everyone on the call will get an audio download of the entire copywriting event. I will also answer many of the questions that came about at the end of the video - and there were some good questions.

“So what’s next?” people are asking… Well, if you missed the online copywriting workshop event, then you can take advantage of a special presentation I’m giving to a small group of business owners called the Home Based Business Council, a group within the Arizona Small Business Association (http://asba.com/events/details.aspx?EventID=4229).

The topic, “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” Yep, I’m doing it one mo’ ‘gan. (That’s slang for ‘one more time’).

This time, I’ll be live and in person. I promise! Here’s your opportunity to redeem yourself if you missed the first workshop. After that, I plan on putting all of this information in a vault and telling my wife to hide the key. That is until we have the 3-day (one day per week) online copywriting and marketing workshop. I’ll be providing more information on that workshop in the near future.

So if you missed the event, go to www.ShinesCopywritingWorkshops.com and register for the event. There’s a limitation to only 55 attendees. That’s all the room can hold.

To your copywriting and marketing success,

 

Granison Shines

Freelance Copywriter, Direct-Response Marketing Strategist

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Your direct mail promotions do not generate leads or make sales

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Yep, this too is a copywriting function.

There are other factors like your offer (whether hard or soft), your guarantee, your headline, your body copy, etc. etc., but, what do all of these items have in common. You guessed it – copywriting!

We are going to discuss this in detail tomorrow.

If you have not registered, you can get in all on the details at www.ShinesCopywritingWorkshops.com as we discuss the “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” 

Talk to you tomorrow!

Granison Shines

Freelance Copywriter & Direct-Response Marketing Strategist

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Your marketing materials do not “build your list”

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No matter what anyone tells you building a quality list is a process. Sometime it can take years.

But you should be actively building your list every opportunity you get.

Effective copywriting can take a load off however if your marketing pieces have the right critical components built into the promotion.

We’ll discuss why building your list should be one of your most important drivers for your business.

But again, you can only get the information by attending the copywriting workshop “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” 

You can register at www.ShinesCopywritingWorkshops.com

 

Until next time…

Granison Shines

Freelance Copywriter & Direct-Response Marketing Strategist

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Your website doesn’t generate your business leads

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It’s imperative that you began think of Prospecting, Lead generation, Customer Acquisition, Lead Capture campaigns / promotions as a copywriting function.

I bet no one has ever explained it to you that way, right?

Look at it like this – every marketing piece you’re going to put out there to your market, ads, webpages, brochures, sales letters, follow-up letters, etc. has written text on it, right? Well, remember copy is all of the written text on your marketing pieces.

During the workshop, we’re going to dissect, cut apart, rip to shreds, break down - you name it - one of my marketing pieces and discuss how you can use the same techniques and formulas to get a better Return on Marketing Dollars (ROMD) for your promotions.

But you can only get the information by attending the copywriting workshop “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” 

You can register at www.ShinesCopywritingWorkshops.com

 

Until next time…

Granison Shines

Freelance Copywriter & Direct-Response Marketing Strategist

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Your marketing pieces do not evoke action from your prospects

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Why would anyone put a marketing piece in front of a prospect and not try to induce action?

I’m not sure, but they do… I see promotions like that everyday. To tell the truth that’s a waste of your precious marketing budget to follow through on something like that.

What you really need is a Call to Action (CTA) that gives direction on what you want your prospect to do.

Whether we like to admit it or not, some people have to be (and like to be) told what to do. But, it is out job as copywriters and marketers to remind them on what it is they already have decided to do.

What??? Don’t worry I’ll explain in the workshop.

If you’re not registered, then go to www.ShinesCopywritingWorkshops.com to reserve your spot.

 

Until next time…

Granison Shines

Freelance Copywriter & Direct-Response Marketing Strategist

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Your marketing piece does not interrupt or slam the breaks on whatever your prospect is doing and gets them to read your promotion.

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So, what is the secret, the #1 must-have to getting your marketing pieces read by your prospects?

If you can answer this, then you’re well on your way to better marketing promotions – good for you.

If you cannot answer this and you’re registered for the online workshop, then you’re also well on your way to better marketing promotions – good for you.

But, if you can’t answer this and you are not registered for the online workshop, then shame on you…

What the heck are you waiting for?  Christmas? Go to www.ShinesCopywritingWorkshops.com and get yourself registered - you know better than that… “Why I oughta…” (I used to love it when Popeye said that).

But anyway – we are going to discuss how to attract and keep the attention of your prospect(s) when you write a promotion for your product(s) or service(s).

 

Until next time…

Granison Shines

Freelance Copywriter & Direct-Response Marketing Strategist

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Secrets Exposed…

Increase Your Sales By 27% or More in the Next 30 Days By Effectively Using These 5 Proven and Vital Copywriting Components - Guaranteed.

Now You Can Learn The 5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.

Truth Be Told – If You’re Not Using These 5 Critical Components, Then You’re Missing Out on Generating Higher Quality Leads and You’re Missing Out on Selling More of Your Products and Services. Period!

Join me, Granison Shines, on June 25 at 6 p.m. MST for a “Live” online copywriting workshop right in your own home or office. Go to: www.ShinesCopywritingWorkshops.com to register. There is no charge for this event. Naturally, you’ll benefit from this program by learning: The secrets of high-response, attention-grabbing copywriting techniques from a freelance copywriting expert. 7 psychological triggers that get your ideal prospects to respond to your advertisements. The secrets to writing better marketing materials that will promote and sell your products / services more often and with higher margins. How to generate better quality leads that want to know more about your products and services. How to position your products and services as “The Ideal Solution” – therefore helping you prospects meet their goals, satisfy their needs, and resolve their problems. The importance of developing and communicating your USP within your marketing pieces. How to strategically use your Direct Value Statement to increase the value of your offer. How to quickly and easily write more powerful and compelling copy – therefore allowing you to beat your competitors to your prospects and sell more products / services. Plus more exciting copywriting benefits you’ll be able to immediately use… Who Should Attend: Only serious business owners, entrepreneurs, and marketing persons who want to increase response from their marketing efforts and sell more of their products / services more often. Date: Wednesday, June 25, 2008 Online Workshop Time: 6:00 pm – 7:00 pm MST Location: Your computer and computer speakers wherever you are, that’s it! Investment: There is no charge for this event. Yet! So register now! Go to: www.ShinesCopywritingWorkshops.com to register now! Or you can call 888 884-7643 x.704

Register now and you can instantly watch the video - “5 Must-Haves to Turn Your Website into A Lead Generation Marketing Tool For Your Business!”

Go to: www.ShinesCopywritingWorkshops.com to register.

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A new client asked me how I continue to get double-digit increase responses from my copywriting and marketing strategies. I just smiled…

No really… I did!!

Then I finally sat him down in his black, tall-back, leather office chair and said – “xxx (cant’ tell his name of course), It’s all in the way you write the headline, word the body copy, construct your offer, present your call to action, track your results, where you place your marketing materials, how you set up your automatic follow-up process, construct the campaign for maximum success, layout the ad(s), and how you ask for the money!”

Oh my goodness! If looks could kill… You should have seen the confused, beastly scowl on his face as he ground his teeth.

“Relax!” I said. Then I pulled out his ad and showed him how I carefully began with an attention-stealing headline to get his ideal prospect’s attention.

Headlines are sooo important that I can’t begin to tell you (in the blog post) all of the necessary components you need when you’re trying to seize your perfect prospects attention.

Yet, there’s so much advertising material that waste the golden opportunity to reach, talk to, interrupt, grab, stop, suspend, butt into their prospects precious time.

Bizarrely (yep that’s a word look it up), I’ve heard people say before, “I don’t want to seem as if I am hard selling my prospect!!”

That’s a bunch of bull donkey! If you won’t say it directly to them at least let your marketing say it for you.

Your marketing materials should hold up the proverbial bright-red stop sign and say, “Hey You! Read Me Now!!” and then lead them through your well-constructed marketing / sales process through direct-response marketing techniques.

Well, an attention-stealing headline is one vital marketing building block I am going to show you how to create later this month on our live broadcast coming up on Wednesday June 25, 2008 at 6PM.

I will also be holding a live event on July 8^th. Go to the Events Schedule page for more info.

Stay tuned for the details on where to go to register for this month’s “Live” broadcast event.

I’d love to hear your comment about the above…  Holla!

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