The Online Copywriting Workshop Was A Huge Success
If you missed the online copywriting workshop… “5 Critical Copywriting Components Every Webpage, Sales Letter, Advertisement, Brochure, and Any Other Marketing Piece You Can Think Of, Must Have in Order to Be Wildly Successful, Especially in A Recession Stricken Economy.” oh my goodness! I shared some great information.
As promised, everyone on the call will get [...]
“5 Sure Tell-Tell Signs That You Need Better Copywriting For Your Marketing Promotions.” Part 5
Your direct mail promotions do not generate leads or make sales
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Yep, this too is a copywriting function.
There are other factors like your offer (whether hard or soft), your guarantee, your headline, your body copy, etc. etc., but, what do all of these items have in common. You guessed it – copywriting!
We are going to [...]
“5 Sure Tell-Tell Signs That You Need Better Copywriting For Your Marketing Promotions.” Part 4
Your marketing materials do not “build your list”
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No matter what anyone tells you building a quality list is a process. Sometime it can take years.
But you should be actively building your list every opportunity you get.
Effective copywriting can take a load off however if your marketing pieces have the right critical components built into [...]
“5 Sure Tell-Tell Signs That You Need Better Copywriting For Your Marketing Promotions.” Part 3
Your website doesn’t generate your business leads
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It’s imperative that you began think of Prospecting, Lead generation, Customer Acquisition, Lead Capture campaigns / promotions as a copywriting function.
I bet no one has ever explained it to you that way, right?
Look at it like this – every marketing piece you’re going to put out there to your [...]
“5 Sure Tell-Tell Signs That You Need Better Copywriting For Your Marketing Promotions.” Part 2
Your marketing pieces do not evoke action from your prospects
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Why would anyone put a marketing piece in front of a prospect and not try to induce action?
I’m not sure, but they do… I see promotions like that everyday. To tell the truth that’s a waste of your precious marketing budget to follow through on something [...]
