In our last conversation about landing pages we discussed what you need before getting started.

If you need a quick refresher go to: http://granisonshines.com/WordPress/?p=50 and view the blog post.

I spoke at a couple of events last week and my topics were about how to use landing pages to generate leads. They went really well!

I gave each of the events a special offer which I have to refrain from exposing to you unfortunately… But, you know I won’t leave you hangin’. I’ll make sure to post the presentation online for your viewing and couple it with another insane offer. Especially for those of you who are out of state or out of the country.

I’m still getting emails and calls about copywriting and I promise I will get to it. This landing page series has been extremely helpful for those new to using direct-response marketing online as part of their arsenal for lead generation.

Enjoy the information below and as always email or post a comment on the blog at www.FromTheDeskOfGranisonShines.com.

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How to Write A Landing Page that Converts

 

Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological and emotional triggers. Most people who create a sales page miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.

Now, if they fail to sprinkle in psychological and emotional triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

To get a very good look at a landing page go to www.granisonshines.com/geesignup.html or go to www.yourconsultingbusinesssuccess.com

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In our last few conversations about landing pages we discussed the actual Landing Page System.

 

If you need a quick refresher go to: http://granisonshines.com/WordPress/?p=49 and view the blog post.

 

Since then, I’ve had several emails and calls asking me to explain a bit more. We’ve also been discussing this extensively in the marketing coaching program. I must say my friend, a landing page is one of the best online marketing tools your business can use to generate leads from your target market.

 

Remember, your whole intent is to provide valuable, wanted information to your prospect, as well as, build your list.

 

You may be thinkin’, “What in the blue blazes do I need a list for?” Well, since you’ve asked, that will have to be a conversation for another time. I’ll get to it though - just hold your horses. ;>)

 

I promised others that I would discuss successful copywriting techniques also. Unfortunately, my clients have been keeping a kung fu grip on my time - for what you say… Yep Copywriting!!

 

Nothing more than the skill of copywriting allows you to write ‘at-will’ and rake in $$$ - again, another topic we’ll flirt with later.

 

Here’s what I have to say about Landing Pages this time - Enjoy!!

 

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What You Need Before Getting Started

 

 

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

 

 

 

One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up sells — you’re allowing them to leave and never return.

 

In addition to an autoresponder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an ebook or a piece of software. If you don’t have the skills to do either, you can always hire a professional to do it for you through www.elance.com or www.guru.com.

 

 

You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

 

 

 

Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly.

 

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

 

Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. Http://www.vletter.com is probably your best bet; but, if you’re on a budget, you may want to opt for simply using a word-processing program or a scanner to scan in a signature you already have on file.

 

 

To get a very good look at a landing page go to www.granisonshines.com/geesignup.html.

 

 

 

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