Posted under Copywriting & Copywriting Tips & Marketing & Newsletters
In our last conversation about landing pages we discussed what you need before getting started.
If you need a quick refresher go to: http://granisonshines.com/WordPress/?p=50 and view the blog post.
I spoke at a couple of events last week and my topics were about how to use landing pages to generate leads. They went really well!
I gave each of the events a special offer which I have to refrain from exposing to you unfortunately… But, you know I won’t leave you hangin’. I’ll make sure to post the presentation online for your viewing and couple it with another insane offer. Especially for those of you who are out of state or out of the country.
I’m still getting emails and calls about copywriting and I promise I will get to it. This landing page series has been extremely helpful for those new to using direct-response marketing online as part of their arsenal for lead generation.
Enjoy the information below and as always email or post a comment on the blog at www.FromTheDeskOfGranisonShines.com.
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How to Write A Landing Page that Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological and emotional triggers. Most people who create a sales page miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.
Now, if they fail to sprinkle in psychological and emotional triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
To get a very good look at a landing page go to www.granisonshines.com/geesignup.html or go to www.yourconsultingbusinesssuccess.com


