Last week we began discussing Landing Pages and how they can be used for your company. What was the other name for landing pages again?? Don’t remember; read last weeks entry of the e-zine. Like Prego, “It’s in there…”

That was just a brief introduction but this time we are going to dig a little deeper and systematize this puppy.

I was challenged with one of my B2B clients saying, “…I don’t see how this is going to work for our target market…!” I explained all of the gory details to him but I knew “the proof was in the pudding”.

After carefully constructing a landing page and tested (key word here) the market, he’d received entries from potential buyers. And they keep comin’… Do I have his attention now? You betcha! Is he convinced? Uhhhh, yep!

Next week, I’m going to share how we did this for one of my B2C clients as well…

Here is your info on Landing Pages Part 2!!

The Landing Page System

The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. Today we are going to briefly discusses some of those different streams – and how you can manipulate them.

Let’s start with the landing page itself: all traffic is sent to the landing page.

From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. I can agree with that. I do that myself.

Others will suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a “one time offer” (another key word here) which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a “Thank you!” page, which opens up more means through which you can upsell.
One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or e-Zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

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When thinking about online marketing and your website, one of your objectives should be to capture leads. A very successful way of doing this is to create a Landing Page.

It is so easy for anyone to go to your website, snoop around, copy information, and leave without telling you a word.

I’ve never gotten a call from anyone telling me they were on my site looking around for a bit and decided leave because they did not find what they were looking for. Have you?? Hmmm, probably not!!

So, over the next few weeks I’m going to talk to you about landing pages and how they can help increase lead generation, orders, and ultimately revenues.

This will work whether your company markets B2B or B2C.

Ready, here we go!!

Introduction to Landing Pages

Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. Jimmy D. Brown’s list and traffic, for instance, has an unbelievably high opt-in rate, but he uses lengthy copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn’t focused.

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