Posted under Copywriting & Copywriting Tips & Marketing Tips & Strategies & Newsletters
Last week we began discussing Landing Pages and how they can be used for your company. What was the other name for landing pages again?? Don’t remember; read last weeks entry of the e-zine. Like Prego, “It’s in there…”
That was just a brief introduction but this time we are going to dig a little deeper and systematize this puppy.
I was challenged with one of my B2B clients saying, “…I don’t see how this is going to work for our target market…!” I explained all of the gory details to him but I knew “the proof was in the pudding”.
After carefully constructing a landing page and tested (key word here) the market, he’d received entries from potential buyers. And they keep comin’… Do I have his attention now? You betcha! Is he convinced? Uhhhh, yep!
Next week, I’m going to share how we did this for one of my B2C clients as well…
Here is your info on Landing Pages Part 2!!
The Landing Page System
The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. Today we are going to briefly discusses some of those different streams – and how you can manipulate them.
Let’s start with the landing page itself: all traffic is sent to the landing page.
From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. I can agree with that. I do that myself.
Others will suggest that it should simply be a sales page.
Whether it’s a free newsletter or a product for sale, the landing page system you create should include a “one time offer” (another key word here) which will compel them to take action – subscribe, buy, etc.
Once they subscribe or buy, the landing page system you create should then re-route them to a “Thank you!” page, which opens up more means through which you can upsell.
One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.
Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.
One such option is selling ad space in your newsletter or e-Zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.
The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.
It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.


