Posted under Entrepreneurship & Marketing & Newsletters
Posted under Entrepreneurship & Marketing & Newsletters
Oh my goodness it has happened again!! This is crazy!! I know some of you did not, well, maybe I should say, were a bit skeptical when I said these marketing techniques are going to put you in the driver seat. (Remember my little demonstration with the steering wheel?)
Doug C., out of Corpus Christy, TX, got a new line on his linecard, and a major one too I should say, and negotiated a 5% higher commission rate. I told you it would happen!
To make a long story short, he told them about how he markets his rep firm (non-traditional, online and offline, how he generates new leads from auto-piloting some of his marketing and sales techniques, and some other things I recommended that I promised I wouldn’t tell in the blog, and BOOM!
That extra 5% will mean over $250k/yr, at least right now, for his rep firm. Just wait ‘til he turns on the juice. Could you use an extra $250k/yr for your rep firm?
To make a long story short, everyone wins from this; the OEM, the customer, and the rep.
Nice work Doug!
Posted under Entrepreneurship & Marketing & Newsletters
So, as I was saying, we have some very good results in this coaching program. And as I stated before, I am not quite satisfied yet!!
Let’s recap!! To date we’ve 1) help rep firms get their website up to date. When I say up to date I mean interactive and lead generating. The firms in the coaching program with interactive websites are getting new leads almost daily. That’s right daily! In one day, Jeff got 5 brand new leads from accounts in his territory he did not even know about!! 3 of them have already converted to NEW CUSTOMERS. See, that’s what this is all about!!
Remember, we spoke about how some account are ‘back dooring’ the sample and data sheet process. Well, we put a halt to that quickly and we put in a system to help Jeff capture the prospect’s information before going off to order samples or data sheets from the manufacturer. He’s getting great results, not to mention others (which I will later on)!
2) we’ve instituted marketing systems that are on auto-pilot and generating new leads as well as informing customers in a mass setting.
3) we’ve created a kick-butt sales letter that goes out to new prospects. So what’s next?
Remember the formula, Market, Message, and Media. We narrowed down the market, we’ve created the message, and we’ve instituted SOME of the media. There’s still more to go though, right? Next, I’ll show you have to use audio and video via your website, email, blogs, etc. Imagine every time someone goes to your website there your marketing and selling when you’re not even there!! That’s what I’m talking about baby!
But, what about all of the other one’s out there that are still stuck in conformity? Doing the same old same old from many years back. Those are the other one I’m concerned about.
Stay tuned… More to come at cha!!
Posted under Entrepreneurship & Marketing & Newsletters
As you may know, I formed a very elite coaching program for rep firms in the high-tech industry and we have been having a lot of fun getting them updated with current and new marketing techniques for their business. To tell the truth, most of them, admittingly, had no concept of how to put their marketing on autopilot.
Well of course I showed them how, and wow! The results are amazing!!
But… you know what, I’m not quite satisfied yet!!
Why you may ask even after such awesome results!! Because there’s still over 90% of the rep firm market that has not been touched. Sad to say, but this is a very under-served group of talented entrepreneurs and I’d really like to help them get into the driver’s seat. So when they are interviewing for a new line on their linecard, they have an enormous amount of negotiating power.
Stay tuned!! I will explain later…
